Automated decision-making (ADM) represents a use case of applied artificial intelligence (AI) with a growing demand in various business scenarios. In this context, algorithms make and execute decisions while impacting individuals’ life. Present article discusses today’s importance of self-determination in the light of the increasing application of ADM. It further illustrates relevant ethical theories in regard to the concept of self-determination, and describes risks of discrimination, particularly in the context of automated decision-making. The paper explores how self-determination is reflected in present legislation and assesses possible areas for legal adaption.